Google's parent company has launched abc.xyz, is it going to make .xyz domain names popular?

Daniel Negari is the founder of .XYZ Company, the domain name registrar responsible for the registration of .xyz. In an interview in April this year, he joked: "xyz is the last laugh in the alphabet, and our domain name .xyz will also be the last laugh in the top-level domain name." His words seemed to come true. Yesterday, Google announced The establishment of a new parent company and the announcement that the homepage is abc.xyz may really mean that .com is not so popular anymore.

Negari founded the company last year and started the business of registering generic top-level domain names. In case some students don't know, the top-level domain name is the letter after the last dot in the website address. The most common one is .com. This punctuation point and three letters are of profound significance to the Internet.

The Internet Corporation for Assigned Names and Numbers (ICANN) has gradually released new top-level domain names over the past two years. Although the Internet seems unlimited, these top-level domain names are real estate in the Internet industry. Most of the good .com domain names are already taken, leaving people to develop simple and easy-to-remember domain names. For example, among the alternative domain names of Google's parent company Alphabet, abc.com is occupied by abc TV station, while alphabet.com belongs to BMW's alphabet car rental business.

There is only one solution, extend new top-level domain names beyond .com, .gov, .net, and .edu. As a non-profit organization, ICANN has released more than 700 new top-level domains in the past two years. Submitting an application to operate a new top-level domain costs $185,000, and if multiple companies compete for the same top-level domain, the price often skyrockets. Big companies like Google and Amazon will be fighting hard over .book and .app domain names. And some new players like .XYZ that only do top-level domain names are also joining. Their main business is wholesale domain names to domain name registrars like GoDaddy.

.pizza foam

Although it is necessary to develop new top-level domain names, new top-level domain names seem to have been abused by many people. For example, .pizza is used for restaurants that sell pizza, .Kim is used for people named Kim, .ninja is used for experts, .porn is used, you get the idea. Even after Google released the new domain name abc.xyz, Microsoft also enabled abc.wtf as a new entrance to Bing search.

The disadvantages are also obvious. Some search engines prefer older top-level domain names. The first search result for .xyz in Google is xyz.com, which Negari bought in the 1990s to divert traffic to gen.xyz.

The form is also changing. After hearing the news about the establishment of Google's new parent company, Negari said that even Alphabet is using the . weight issue. It has eight generic top-level domains including .college, .rent and .security.

Google's use of the .xyz top-level domain name is also of great benefit to his business. He usually applies for three thousand domain names every day. As soon as the news of Google Alphabet came out, 10,000 xyz domain names were sold that day.

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