[Repost] Old webmaster: Use your own experience to talk about the role of a good domain name that cannot be underestimated

Having a domain name that can be remembered at a glance in a large market of 1.4 billion is in line with the national strategic development needs of Internet +. N years ago, the advertising fee during prime time on CCTV was more than 100 million a year. If 360buy.com does not use jd.com advertising effect, how much discount will it receive? I think it’s useless even if I break my bones. How much does it cost to promote Baidu’s branding per click? A big boss once said that every time I go to Ctrip, I have to go to Baidu first and never remember their domain name. In this way, this big boss may have to spend a lot of time in his life. It gives Baidu a lot of money, but Ctrip has to spend so much money every time it acquires this user. If Ctrip had bought ly.com, it would probably make it laugh out loud!

The domain name can also significantly increase the traffic of the website itself. The website I built in 2002 used 2939.com. At that time, the website traffic was about IP4K per day and the PV was about 1W+. After March 17, 2003, I registered qqqq.cn, so I changed the domain name to qqqq.cn. Around 2005, the traffic of the website had reached about 40,000 IPs per day, and the daily PV was about 10,000. Later, due to reports, the domain name was deleted (it was snatched back in 2004). If the website was not snatched, it might die immediately. I dared not use the cn domain name anymore, so I changed the domain name of the website to aabbc.com. After about 10 years, the traffic had almost dropped, and the income also dropped from more than 10,000 to less than 3,000 per month, so I changed it to aabbc.com. The station is closed! During the same period, there was another friend who also used the cn domain name ting.com.cn to build a website. The traffic was very large, and the Alexa ranking has reached about 100 in the world (mine has been around 10,000), and the optical server Just dozens of them. Since he used a personally registered cn domain name, his ting.com.cn was also deleted. Unfortunately, he did not get the domain name back (it was snatched by a Fujianese to make a MMS website, it seems to have dropped again now), and I don’t know what domain name he changed to the website later. Anyway, the website is dead! It can be said that the domain name is the most basic thing for a website. When someone says how high your website ranks in the world, they are talking about the ranking of your domain name, not the name of your website! Not even the name of the APP, because only the domain name is unique! Just like everyone has only one gene (except those who change their heads)! Note: When using cn/com.cn to build a website, please be careful not to violate the relevant national regulations, because these domain names are all authenticated by real names, and it is too easy to check you! Therefore, this webmaster friend appeared and was deleted. It's very true, and it also reflects that it is not very safe for individuals to enable cn or com.cn!

The domain name itself may not be worth much, but using a good domain name will save you a lot of money over N years. The stock market has a price-earnings ratio, and the price-earnings ratio of many stocks is 100-1000 times. If you use this domain name To save 100,000 yuan in advertising or other promotion expenses a year, we use 10 times the price-to-earnings ratio of the bank with the lowest price to calculate. This domain name should be worth 100,000 yuan The domain name you buy for 1 million yuan now may be worth 5 million yuan in 10 years. This is like what a certain joke said. When real estate first started, someone spent money to support a mistress and gave the mistress 300,000 yuan to buy it. A 100-square-meter house (calculated based on the house price in Putuo, Shanghai in 2002), by 2014, the house had appreciated to 50,000 yuan per square meter, 5 0.5*12*12=720,000, plus the original purchase price of 300,000, the cost was 1.02 million, now it is worth 5 million, and the net profit is 4 million. If this person is energetic and has three mistresses, he can make a net profit of 400 in 12 years. *3=12 million, :), you can easily earn 12 million even when the sun is shining! Are the officials happy? !

As for the current domain name collapse theory, I can only say that the value of a domain name is uncertain. This can be calculated through calculation, just like calculating the PB and PE of stocks, and junk domain names that have no meaning will eventually end up being useless. It is still rubbish, and even if it is being hyped now, it will only be temporary, because small players cannot afford to play with rice. They are still the majority of people in this market, and there is nothing they can do about it. People also want to play this money-making game!

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