How should you choose a domain name and domain name suffix when building a website? Do different domain names have an impact on website inclusion and search engine rankings?

Recently, several new websites have been launched on this site. Before building a website, you must choose a suitable domain name. Every time you choose a domain name, you have to struggle for a while. Today we will talk about how to choose a domain name and domain name suffix when building a website, and whether different domain names (suffixes, years, etc.) will affect website inclusion and search engine rankings.

The following is a summary of the webmaster's own website building experience, and is not guaranteed to be accurate. You can use it as a reference when choosing a domain name during the website building process.

1. Domain name selection when building a website

The choice of domain name can be considered from three aspects:

2. Domain name suffix selection when building a website

After thinking about the domain name, you need to consider the domain name suffix. The best one is naturally .com, a globally recognized top-level domain name suffix. It is more common and more popular than other domain name suffixes. If the .com suffix is ​​already has been registered, then you can choose .net as the next best option, and .org or .me as the next option. Other domain name suffixes seem to be very rare. In addition, domain name suffixes in some countries or regions may also be very useful for promoting our website in specific regions. For example, choosing .cn for Chinese websites is no worse than .net.

In general, if you can choose .com, choose .com. If it has already been registered, then consider .net. If it is a Chinese website, you can consider .cn. If it is not possible, then consider .org or .me. In addition, when we choose other domain name suffixes, we must check whether the domain names with .com and other popular suffixes have already built websites and gone online. For example, vpsgo.com itself is already making a VPS special website and has been online for many years. , it would be boring to create vpsgo.cn as a VPS special website.

3. The impact of domain names on inclusion and ranking

Search engines may have different inclusion strategies for different domain name suffixes and domain names, but this is usually a minor factor (for example, the domain name mentioned in the first part contains brand keywords), which affects search engine inclusion and Ranking has little impact.

The impact of domain names on Google seems to be very small. Some weird domain names, coupled with non-mainstream domain names such as .xyz, will be included by Google and can even have a very good ranking.

Compared to Google, Baidu seems to be more "selective about domain names" and prefers websites that include .com, .cn, and .net, ranking these websites at the top. But this site has also made a website with the .wiki suffix before, which can be said to be very non-mainstream, but Baidu also has the right to 2:

In addition to the domain name and domain name suffix, the age of the domain name is also a factor that is often mentioned and may affect the inclusion and ranking of the website. However, according to our own website building experience, the domain name age itself is not an important factor in the search engine ranking algorithm, but it may be associated with other factors, which will have an impact on the ranking, including: 1) A longer domain name age may Indicates the stability and reliability of the website, because it shows the long-term existence and operation of the website, which may make search engines more willing to provide the website with longer-term ranking and inclusion; 2) If the website owner has registered a domain name for a long time, If the website has maintained good quality for a long time, search engines may use these historical data to evaluate the quality and credibility of the website, which may also have an impact on rankings.

According to the webmaster's own website building experience, search engines pay more attention to the content and quality of the website, as well as the website's links on other websites and the influence of social media and other factors.

For recommendations on cheap domain names and sharing of domain name resolution tutorials, you can refer to the previous tutorials on this site:

• NameSilo 1 USD discount code: "Compilation of the latest NameSilo discount codes and promotions, $1 discount available》
• $5 discount for new Dynadot users: "Share the $5 Dynadot discount code: .com domain name $6.99 for the first year/free privacy protection"
• Analysis settings Tutorial: "Domain name resolution tutorial: Cloudflare resolution and DNSPod resolution"

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