404 page: What are her benefits?

404 is a cliché. Is it necessary to have a 404 page? Will there be any impact if it is not there? Personally, I think there is still a 404 page on this site. What is its function? It is user experience! For those who use WordPress to build their website, most WordPress templates already have 404 pages!

When will we see the effect of our 404 page? Generally speaking, the site is under maintenance or some content has been deleted, but it is still included in the search engine. If the user clicks in at this time, it will jump to the 404 page, giving the user a better user experience! Reduce bounce rate

In general, 404 is a jump page! So is it better to jump or not to jump?

It’s better not to jump! From the perspective of a search engine, a spider crawls the page. When it accesses the page, it finds that the page does not exist and the page jumps, which is equivalent to making the spider retreat and stop visiting the page! In this way, search engines will penalize such a behavior and may think that you are cheating!

How should we make a good 404 page while taking advantage of user experience and preferring search engines?

Combine the 404 page with page processing to create a fixed page to guide users to click and jump! Only in this way can we achieve a win-win situation! The 404 page is a must-have page for the website. It carries the heavy responsibility of user experience and SEO optimization.

So no matter what website you use, it is recommended to prepare a 404 page!

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