Is the bad reviewer’s nightmare really coming? Alibaba launches new measures

According to news on July 22, the "Consumer Integrity Data Model" of the Alibaba platform has recently launched a retroactive deletion function of malicious reviews. Alibaba said that since the function was launched, the number of active IDs of professional negative reviewers hit by the model in a single week The decline rate is close to 80%. A set of monitoring figures released by Alibaba for the first time on the group of "professional negative reviewers" show that since the launch of the "Consumer Integrity Data Model", the cumulative number of IDs that have been hit and identified as professional negative reviewers is close to 5 million, with an average of There are 150,000 malicious negative reviews hit by the model every week, and the number of new IDs created by professional negative reviewers reached a peak of nearly 40,000 per week.

According to reports, consumers’ consumption behavior on any of Alibaba’s platforms will be recorded and accumulated into the database. Alibaba will accurately stratify consumers based on these shopping behaviors, thereby identifying consumers who are different from ordinary consumers. Special groups, thereby gradually improving the consumer integrity data model.

"There are currently more than 150 data indicators included in the consumer integrity data model. According to the ID association information provided by the database, it is now almost impossible to change the vest and start malicious negative reviews again." Alibaba Credit Team The person in charge said, "We have nearly 10,000 indicators associated with IDs, which can even be refined down to behavioral habits."

The person in charge said that the platform has recently launched a retroactive deletion function of malicious reviews. From the moment the ID is hit by the model as a negative reviewer, the negative reviews generated by it within a certain time range in history will also be retroactively deleted by the system. It is reported that since the launch of this function, the number of active IDs of negative reviewers hit by the model on the Alibaba platform in a single week has dropped by nearly 80%. Alibaba Group said in this regard, "This is the first time in the industry that the direct economic interests of the black industry chain of negative reviewers have been leveraged in a real sense."

When the ID of a professional bad reviewer is identified by the data model, the Alibaba credit team will restrict the account on the transaction side and the evaluation side through gradient interception based on the degree of harm of different behaviors. For IDs with particularly serious malicious negative reviews, the system will require them to complete a series of identity authentication. Once the authentication fails, the ID will be permanently banned. At the same time, malicious negative review records left by relevant IDs will be automatically deleted by the system.

At the same time, Alibaba’s credit team also opened self-inspection tools to merchants. You can check the reviews received by your store at the service center complaint portal. Negative reviews from negative reviewers within 30 days of detection can be deleted on your own. For situations that have not been clearly identified as malicious negative reviews, merchants can make complaints and reports, and the customer service hotline will follow up.

Currently, professional negative reviewers are not only punished on e-commerce platforms, but there have been many cases of professional negative reviewers being jailed. According to the "Criminal Law of the People's Republic of China", it is an illegal act to deliberately create false reviews, blackmail or threaten sellers, and ask for money from sellers. According to relevant judicial interpretations, the crime of extortion can be constituted if the amount of extortion is more than 4,000 yuan. If the circumstances are serious, the person will face a fixed-term imprisonment of not less than three years but not more than ten years.

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