State Administration for Industry and Commerce: E-commerce promotion regulations prohibit and limit return conditions on the National Day of 11th

The peak season for e-commerce promotions is coming. However, during the e-commerce promotions, problems such as "non-refundable deposits", "pre-sale products are not applicable for 7-day returns without reason", "three-guarantee service is not provided for gifts" have seriously affected consumers' Online shopping comfort. In response to these problems, the State Administration for Industry and Commerce recently issued the "Interim Regulations on the Management of Concentrated Promotional Activities of Online Goods and Services". Starting from October 1st, if e-commerce companies conduct concentrated promotional activities, any behavior that infringes on consumer rights will be strictly restricted by the regulations. Violations will be investigated and punished.

Many e-commerce companies stipulate that pre-sale products cannot be returned or exchanged without quality problems during the promotion period, which infringes on the legitimate rights and interests of consumers. In this regard, the "Regulations" clearly require that third-party trading platforms shall not use format clauses to exclude or limit consumer rights such as non-refundable deposits, seven-day no-reason returns for pre-sale products, self-explanations about the integrity of the goods, or addition of limited return conditions. Regulations that reduce or exempt operators from liability and increase consumer liability are unfair and unreasonable to consumers.

During e-commerce promotions, gifts are also an important element to attract consumers. In the past, many gifts were from the bottom of the box or defective products. This time, the "Regulations" also have strict restrictions on gifts. The "Regulations" require that products included in centralized online promotions should provide "three guarantees" services in accordance with the provisions of the "Consumer Rights and Interests Protection Law" and the "Product Quality Law".

At the same time, the "Regulations" also clearly prohibit the fictitious transaction volume, turnover, false positive reviews, deletion of negative reviews, etc. in promotions, and clarify that third-party e-commerce platforms and online store merchants that violate the above requirements will be punished.

In addition, the "Regulations" also give third-party trading platforms regulatory powers and obligations. The "Regulations" require that third-party trading platforms should inspect and monitor the promotional activities of online centralized promotion operators. If any violations of industrial and commercial administrative laws, regulations, and rules are found, they should report to the industrial and commercial administrative department where the platform operator is located. And take timely measures to stop it. If necessary, we can stop providing third-party trading platform services to it and make it public.

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