Business trends affecting the future digital era

In today's era of rapid development and great leaps, only by adapting to the development of the market can we have a place! In the era of big data, data can be mined, resources can be shared, and information tends to be symmetrical, thereby reducing costs; the long tail can be captured, blue oceans can be seized, and enterprises can be integrated to reconstruct the market. Perhaps the future business trends in the digital era are as follows:

Trend 1: From fragmented data to big data. The core of big data is prediction. Big data will create unprecedented quantifiable dimensions for human life. Big data has become the source of new inventions and new services. Big data has entered people's lives, work, and study, including ours. Business. But big data does not mean massive data. Accurate mining of data is the art of metallurgy and silver refining.

Trend 2: From traditional services to cloud services. The real business world is already full of "clouds". Their common feature is that they can all use clients, such as mobile phones, computer browsers, tablets, and the Internet to complete computing services that originally require a large amount of storage or computing resources.

Trend 3: From traditional retail terminals to platform enterprises. If you go to a store to buy something, the relationship between the store owner and the consumer is a one-sided market, and nothing is left after the money is cleared; but in a two-sided market, such as Taobao, it does not necessarily own the store, and only cares about one party and the other. The relationship between one party uses the platform to accomplish things that were simply unimaginable in the past.

Trend 4: From PC-based to mobile Internet-based. Today, mobile Internet is indeed receiving more and more attention from the business world. Take finance as an example. About ten years ago, all banks entered the PC Internet, and two or three years ago, all banks began to enter the mobile Internet.

Trend 5: From big and comprehensive, small and comprehensive to outsourcing and crowdsourcing. Outsourcing and crowdsourcing are both a challenge to the previous big and comprehensive, small and comprehensive. The categories of outsourcing include information technology outsourcing, business process outsourcing and knowledge outsourcing. For example, the model used by Cameron when filming "Avatar" was: American screenwriter, Chinese-made models, New Zealand recording, French soundtrack, so such a cross-oceanic industry chain was formed. Crowdsourcing is a very new concept.

Trend 6: From extensive experience management to precise software management. Shanghai Tower has created countless world-class buildings. But in my mind, the most praiseworthy thing about the Shanghai Center is not its height or its appearance, but the world’s best “application of BIM (Building Information Modeling) system”.

Trend 7: From traditional supply chain to demand supply chain. People's inner desires need to be discovered, captured, and imaginative. This is a new driving force in the service industry. The supply chain of service industry companies has become a demand supply chain, and demand-based economies and demand supply chains have emerged.

In the past, the 28/20 theory told us that as long as you serve this short-term leader well and spend 80% of your energy on dealing with 20% of the people, you can achieve 80% of the profit. In the digital age, the long tail theory tells us that the sum of the long tail parts can also be very large, and the long tail should also be your service target.

Trend 9: From traditional finance to Internet finance and inclusive finance. In digital finance, private online financing platforms are challenging commercial banks.

Trend 10: From traditional marketing to O2O+ experiential marketing. All businesses need to think about such questions as how long the offline model can last, how long the red flag of the online model can be raised, and whether there is a longer-term model.

After seeing the above 10 predicted trends on this website, I feel that they still make sense! After all, there is a lot of data to support it!

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