Google updates brand promotion design to compete with Microsoft in the battle for cloud services

According to the online version of Forbes magazine, with the adjustment of application design guidelines, Google has also updated its Android applications through subtle icon adjustments to remind users who is the real driver behind the system. . In fact, the startup interface is not simply a design of Android. It is reported that Google intends to use this as a defensive move to fight other cloud service providers, such as Microsoft.

According to reports, when opening the latest application, users will see a white screen and an oversized icon, together with the familiar Google logo. Through automatic updates to App Store apps, this upgrade showcase is now rolling out across the platform, showcasing Google's updated launch interface alongside business apps in Google Docs and some early apps like Google Sheets.

It is reported that Google has inserted a large number of certified controls into the appearance and touch feel of Android phones, such as the location of the Google search box used to find applications and widgets, and the trademark visible when the Android phone starts. Clearly, the team at Mountain View wants more opportunities to remind users that their phones are made by Google. Google even defends this approach in its Material Design Guidelines.

Previous Android versions did not dare to try this approach. As for why this design is being revived now, there may be no technical reasons if we consider it in terms of the time it takes for an Android device to open an application. Launching an application in the shortest possible time has always been of great interest to developers.

Media analysis said that in the final analysis, the main reason for re-applying this design may be the need to spread trademark and brand awareness. The entire city of Mountain View (California, USA) is taking a defensive stance against the impact of the new Microsoft.

The launch screen may be an effective way to remind users about the details of the application - a large icon in the same style can more prominently remind the user that "the application is open". The only irrelevant piece of information in the new launch screen is Google's name.

This has nothing to do with Android's market share - it is almost a given that only Apple's iPhone can rival it in terms of sales. So it's more of a battle over who is the most important cloud service provider in the eyes of users. Cloud storage services like DropBox, which offer additional services, including photo and data backup, are catching up and posing a threat to Google's bottom line.

At the same time, Microsoft's transformation hopes to seize the life-saving straw of cloud services, so the company has adopted the practice of using its own cloud services to release software on Android and iOS systems. Last week, Microsoft's release of Office brought competitive pressure to Android smartphones. But it is worth noting that Google has established a very good connection with users through Android smartphones. It's no accident that the applications involved go head-to-head with Microsoft Office and Outlook.

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