Several issues that individuals need to consider carefully when choosing to engage in host computer sales business

As September enters, we have also seen a lot of promotional activities by mainland Chinese host companies, especially BAT merchants. The promotion competition one after another has really brought a lot of benefits to our users. However, the traditional personal hosting providers and corporate merchants we know can only change the discount methods and package methods, and their ability to plan activities is definitely not as good as those large merchants. Snail also talked to several host operators who have been in the industry for many years, and they all feel that this industry is getting more and more difficult to operate. Fortunately, they have accumulated long-term customers and can maintain a certain profit. They are also thinking about or are doing transformation.

At the same time, we can also see the emergence of many new businesses. Some can persist for a month or two, while others may transform and disappear in a year and a half. It is undeniable that there should be profits in this industry, but it needs to accumulate a certain number of users. Low barriers to entry and low-tech entry can see many even students engaged in host sales business. The days when buying a RESELLER host in the early days can serve as a hosting provider are no longer an option.

Snail has not written this kind of gossip for a long time. Over the weekend, some netizens asked whether they could still continue to be a console dealer. This classmate himself usually spends a lot of time in school and wanted to sell consoles. After analyzing and weighing the pros and cons, I decisively gave up on this idea and might instead run a website or engage in self-media. Individuals engaged in the business of selling mainframes must be cautious, or so I think.

First, low barriers to technology entry and fierce competition

In the era of virtual hosts, we feel that anyone who can engage in the host business is a technology giant, especially those individuals or businesses with independent cabinets that we envy. Nowadays, it is relatively simple. Even if you set up a stand-alone server yourself, the cost is much lower. Moreover, many agents and distribution access are now provided. We only need to provide domain names, payment interfaces, and even some merchants can prepare templates for distribution sites. use.

Even if we set up our own sales website, it is very simple. There are various package systems that can directly complete the layout and sales management. This has led to the emergence of many individual merchants. We must know that it is easy to set up but difficult to operate. Nowadays, when many old merchants are not full, the entry of your new merchant will inevitably be hit by these old merchants.

Second, operation and promotion are difficult and require a certain cost

Many personal console sellers think that operating a console is easy. They can build a platform and then post articles on console review blogs and wait for the profits? If this is really the case, those bloggers will directly run a hosting company to sell hosts. We can make statistics to see how many of these bloggers also operate their own hosts. Basically, there are none. It can then be analyzed that such a post marketing model is undesirable. We have also seen some wealthy merchants acquire such blogs and then promote their products all over the screen, but the effect is not obvious.

Website marketing, including hosting brands, is not simply about posting offers and getting people to buy them. It can indeed drive some sales, but long-term marketing requires many aspects. Including the accumulation of various word-of-mouth, including the accumulation of user maintenance, especially in the current fierce competition, there are too many merchants to choose from, and we need to have certain characteristics and competitiveness.

Third, after-sales and dispute handling are cumbersome

The biggest problem in the mainframe industry is not how to build a server sales platform, nor how to promote it. Snail believes that the most cumbersome thing is after-sales service. We need to maintain the stability of the server, check the standardization of user information, deal with emergencies in a timely manner, and resolve user disputes.

If it is a corporate action, there may be more people and we can handle it separately. If it is an individual business and we need to handle it ourselves, then we will really feel that the time cost and the benefit cost are not consistent. This is also the reason why some new merchants we see will not be seen after a few months. At the same time, we cannot consume our personal reputation. Everything we do needs to start well and end well. We cannot just walk away, otherwise it will bring us unnecessary trouble.

To summarize, Snail’s article talks about the current difficulties for individuals to engage in the mainframe business and the difficulty of competition in the current industry. I personally feel that if we have other projects that we can do, try not to engage in the mainframe business. It is really difficult, very difficult. .

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