GoDaddy Bulk Email Service (EDM) Purchase and Bulk Email Setup Process

Due to the Internet habits of different user groups, netizens and users in mainland China may be more accustomed to instant messaging, including using WeChat, QQ, or even calling directly. Therefore, we often receive various phone advertisements and WeChat push advertisements. Of course, there are also many email advertisements with a particularly poor experience. Basically, we can tell at a glance that the advertisement is an advertisement and delete it without opening it.

However, if we are engaged in foreign trade business, whether it is maintaining existing customers or sending bulk emails to expand customers, a large number of overseas user groups still like and are accustomed to using email to communicate. Relatively speaking, the email marketing pushed by truly overseas merchants (sometimes the English emails we receive are actually Chinese people pretending to be foreign merchants, and we often see pushed outgoing emails in QQ mailboxes) do pay more attention to marketing content and products.

For cost reasons, many of our netizens will choose to use cheap VPS hosts to set up mass mail servers. However, most server vendors do not allow it to be used for mass mail sending, and will be suspended if found. Recently, Snail came into contact with Godaddy, a merchant that provides email marketing. It can send mass emails online and collect subscribers.

Because in online email marketing, MailChimp merchants are relatively large. When Snail searched for information, I saw that the Godaddy business was acquired and integrated with the company Mad Mimi. After experiencing Snail, it is still okay and the price is not very expensive. If you need foreign trade email marketing, you can choose it.

Update note: You cannot use this function to import email users and then use them in groups.

First, email marketing products and solutions

Email marketing products: Click to view Godaddy Email Marketing products

Email marketing is divided into three configuration plans. Basically, what we need to consider is the number of subscribers (the number of users that can be imported in batches or the number of subscriber management), and the number of mass emails per month. You can refer to the Godaddy discount code and choose the cjc2off30 discount code for a 30% discount.

Second, built-in and custom email templates

Snail recognizes the importance of email templates and copywriting. Every time you receive various spam emails, you see the title and content. It is purely based on the number of pushes. Why are email templates not well designed? Even if it is not a potential customer base, it can still play an effective role in product exposure. For example, if we are in the foreign trade business and design templates and products, even if they are not potential customers after being pushed out, they may be collected and become potential consumers in case of need next time.

If we don’t have a dedicated front-end artist, then just use the built-in template. If we have our own marketing and design team, we can design templates to import custom email templates. This is very critical and related to the conversion rate issue.

Third, number of subscribers

Generally, there are two situations of mass mailing and subscription. For example, we put it in a prominent position on the B2C website platform, and then users subscribe to our website to push regular information. Another use is to import the mailboxes that need to be sent in bulk, and then directly push the proactive emails. The number of subscribers for the three plans of this function of Godaddy is different. For example, the basic 500 email users can only import 500 mailboxes in one batch at a time.

Generally, it is better for us to choose the intermediate plan with 2,500 users. When sending a batch, you can delete and then import a batch to send emails

Fourth, the problem of mass mailing

When sending bulk mail, we need to check and set the mailbox for bulk mail. We can apply for free mail as a sending mail, or we can use our own domain name post office. However, no matter which one we use, we need to verify the ownership of the domain name when we push it for the first time. An email will be sent to our mailbox, and then we can click the verification link. Otherwise, it cannot be sent out.

Then push it out at one time according to the number of users. We can also see the statistics of user arrival and click reading through statistical tools.

In summary, the mass email function is indeed needed for some project users, especially foreign trade business guidance and marketing. However, it is really not easy to build a server and configure the email environment by yourself (the various settings are very complicated). If we can do it easily, we should just purchase the service directly, which is easy, simple and worry-free. If your friends have other good mass email merchants, you can also tell them to come back and test and introduce them together.

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